To educate a first time entrepreneur to be able to develop problem solving skills and come up with ideas.
To help an entrepreneur advertise their products and services in digital platforms to increase reach and scale up their business.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase.